Wired to Care
Book by Dev Patnaik
Reviewed by Erin Weber
Issue 1 Spring | Summer 2009
This is an insightful book that explores the benefits and methods for integrating empathy into corporate processes. The narrative includes many examples of innovative ways to “walk in the shoes” of customers. Wired to Care also touches on the biological reasons for empathy and goes further to explain how to use that understanding to recognize opportunities for implementation in the work place.
The author, Dev Patnaik, works at a creative consultancy called Jump Associates. He is able to eloquently and humorously speak the languages of business and design, an important skill for design managers.