ARCHIVESCONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIREPublication ContentPublications
Our conclusion is that desire is hard-wired into the human psyche and into the design process. Both require stimulation and excitement and a sense of reaching for what is potentially possible. Neither is satisfied for very long. Today, both design and desire are pushing up against the edge of a future for nine billion on an overheated planet that aches for more.