The relationship between customers and design has changed. In this article about the changing landscape of design and its rela- tionship to customers Ira Kauffman discusses methods for design and designers to listen to their end-users’ desires in order to help build better brands, better design solutions and more sustainable practices through social media.
More and more, going for a doctor's visit resembles going to a chain department store. The doctor is very busy and has very little time for you, but they will do their best to be nice. You tell him or her what is ailing you, and they come back with a beautifully packaged box of samples, of medicines that is.