This year’s Social Media Week, to be held in New York City between February 7th and 11th, will feature an incredible 5-day challenge. Titled No Right Brain Left Behind, this innovation challenge will invite creative leaders to form teams and lend their intellect to solve the creativity crisis in schools.
The goal of the challenge is to encourage education and creative industry leaders to spark a creativity renaissance in schools. Currently, standardized tests are the focus of the US education system; preservation and fostering of right brain (creative) power is critical. A panel consisting of high caliber creatives such as Sir Ken Robinson, and Behance founder Scott Belsky, will decide the three initiatives to be pursued and implemented as pilot projects during the 2012 school year.
If you are interested in forming a team for the No Right Brain Left Behind challenge, or for more information, please visit http://rightbrainsare.us/.
This strategic endeavor spotlights the importance of education as part of a larger societal goal. The next issue of CATALYST will explore themes related to the redesign of education as a foundation for “The Good Life”.