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Design ManagementOP-ED

The Value of an Ivy League Degree

William Deresiewicz’s article, The Disadvantages of an Elite Education, discusses the... Read more →
Business StrategyPublication Content

Civil Movements, the Economy, and Underlying Consequences of Environmental Issues

In February of this year, in the middle of the delicate political situation in Egypt, The... Read more →
ARCHIVESCONVERSATIONSDesign ManagementISSUE 7 | DESIGNING DESIRE: Material MattersPublication Content

Pratt Design Incubator for Sustainable Innovation: Connecting the “Want-To” the “How-To” the “Need-to”

Pratt Design Incubator for Sustainable Innovation: Connecting the “Want-To” the... Read more →
ARCHIVESCONVERSATIONSDesign ManagementISSUE 7 | DESIGNING DESIRE: Material MattersPublication ContentStrategic Design

The Art & Science of Sourcing Sustainably

The Art & Science of Sourcing Sustainably Connecting Designers and Materials... Read more →
ARCHIVESCONVERSATIONSDesign ManagementISSUE 7 | DESIGNING DESIRE: Material MattersPublication Content

Strategic Design for the Bottom of the Pyramid Financial Markets

Strategic Design for the Bottom of the Pyramid Financial Markets Micro-financing in... Read more →
ARCHIVESCONVERSATIONSDesign ManagementISSUE 7 | DESIGNING DESIRE: Material MattersPublication Content

TED: The Desire of Exclusivity and Inclusion

Exclusivity. Deep down we all seek it. Think back to high school or earlier, where being a part of the cool kids group meant everything. Fraternities at major universities operate, and thrive on this principal of perceived ‘coolness.’
CONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIRE

Defining Desire in the 21st Century

Desire means different things to different people. Taken at face value, the word desire is typically associated with sexuality.
ARCHIVESCONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIRE

Designing the Desire To Be Number #1

In designing this desire to be number one, focus can become skewed, research used ineffectively, short cuts taken, resulting in, shall we say, less than desirable results.
ARCHIVESCONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIRE

The Economies of Desire

The past 20 years has seen a dramatic shift in the global economy and the way in which consumers view themselves and the way in which business views the consumer. Companies and designers have reacted to this new hybrid consumer who is accustomed to customization. Andrej Kupetz explores the origins of this “de-segmentation” of the global market place as well as the designer’s individual role and new responsibilities in the 2.0 econom y.
brand value, brand equity social media, social media strategy, brand awareness, social media and marketing, digital communication brand, social media business,
ARCHIVESCONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIRE

Digital Design: The Designer is the Listener

The relationship between customers and design has changed. In this article about the changing landscape of design and its rela- tionship to customers Ira Kauffman discusses methods for design and designers to listen to their end-users’ desires in order to help build better brands, better design solutions and more sustainable practices through social media.
ARCHIVESCONVERSATIONSDesign ManagementEconomyISSUE 6 | DESIGNING DESIRE

Establishing a Creative Economy

Steve Masterson, COO of Kiska, discusses the need to balance the desires of designers with the desires of consumers and our environment. Masterson offers a brief history of product design and speaks to its ability to create desire in consumers. He emphasizes the need for organizations to marry their business and design strategies in an effective, sustainable, and eco-conscious manner.
Design Management

CATALYST Discusses the Advantages of Strategic Design at the PIERS Conference in NYC

This Friday, November 5th, CATALYST team members Kevin Rorick and Adam Zoltowski along with Founding Member Erin (Weber) Skurdal, and Design Management Program Director Mary McBride will present a panel discussion on strategic designs role in defining and providing the foundation for The 'Good Life'.
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