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Reeta Gyamlani

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Reeta Gyamlani, founding designer of NY city-based Farrago Design (www.farragodesign.com), and Pratt DM graduate. Her design firm prides itself in fusing a perfect blend of eastern and western elements through use of material, fabric and light.

An important aspect of her work is the design philosophy of taking a modern approach on old, dying crafts. At Farrago Design, they have been working with crafts people to modernize their skills so they can continue their specialty while remaining relevant in the modern home market. Additionally, they integrate sustainable design practices such as water-based glues, recycled packaging and FSC certified, Brazilian factories.

Reeta has been featured stateside and abroad in such publications as Interior Design Magazine, Esquire Magazine, Architecture Magazine in Germany, Florida Inside Out, among others. Most recently, Reeta was the feature in the article “She’s Crafty” in the Jan/Feb 2009 issue of Hospitality Design. One of Reeta’s works was also selected to be part of the Versace Living Room designed by Campion Platt at Esquire North. Her clients include David Easton, Rockwell Group and Campion Platt.

Originally from Mumbai, Reeta was inspired at an early age by her mother’s ability to transform their living spaces. She believes in holistic sustainability and creating timeless pieces. In addition to her mother, Reeta is inspired by the classic designs of late Italian architect, Gio Ponti, and by her business partners Arthur and Rita Ermelino.

On a personal note, Reeta loves relaxing with friends over a cup of coffee or dinner, enjoys listening to world music and traveling with a passion. She also appreciates fine cuisine and is known to be quite experimental with her culinary palette.

TagsCATALYSTDesign ManagementDesign MastersEducationInspiring CreativityNYC InnovationSocial Sustainability

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CATALYST | Leading Creative Enterprise is a platform for communication, applied research and exchange of the international graduate programs in creative enterprise leadership in Arts and Cultural Management (ACM) and Design Management (DM) at Pratt Institute, School of Art. In each issue, Catalyst focuses on creative enterprise. Each year we select a theme. Then, we search out the leaders, visionaries and entrepreneurs who embody that theme in practice. They are each leading as if life matters—creating economic value as they enrich our cultures, our lives, and our shared world.

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